Re-branding Pitch

Unilever Rebranding Pitch

Requirements for a Moving Image Production

Depic Pre-Production

Depict Evaluation

https://youtu.be/Tp2yE3rSMVI

Depict Screening and Evaluation

We were set a task by our teacher to create a short 90 second film about anything we like. We were given full responsibility when it comes to the task, we had no help, and we only got direction when we needed it.

Our idea was about a man that writes a letter to god asking if he is going to go to heaven when he dies. God receives the letter and writes back to him saying ‘thank you for writing to me, it’s a no…’ the man opens the letter, has a heart attack and dies. When he confronts God about why he isn’t going to heaven God laughs in his face and turns the letter over and shows the man it says ‘brainer’. So, the man realises that the letter says, ‘thank you for writing to me, but it’s a no brainer’ and asks God for a second chance and gets sent back to earth.

When we were asked to brainstorm, we decided to do it individually instead of in our groups as this would allow us to produce more ideas. I came up with the god idea randomly, I just let my imagination roam free and wonder.

We were given a checklist of documentations and files we had to fill out in order to start filming.

-          - Location recce

-          - Location Releases

-          - Talent Releases

-          - Budget sheet

-          - Prop/costume list

-          - Shot list

-          - Storyboard

-          - Script

-          - Risk Assessment

-          - Production schedule/call sheet

I think that the finished product did reflect our initial idea, but due to absence and some setbacks in our group we had to use initiative and change some things last minute. But I am happy with the final product as it does reflect the idea we had at the start. The whole process of production allowed room for changes and improvements from the whole group.

We tried our best to stay as close to the original idea as possible, only changing parts that we needed to if necessary. We were constantly adding parts and not taking any away so in the final stretch of the project we had about 40 seconds extra that we had to cut, this came as a big problem because we had so much good material that we wanted to keep but had to either cut down or delete completely. So, by the end we didn’t really make many changes from the start, we had a few location changes and costume changes, nothing major.

I think that the most successful aspect of the project was the story line. I thought that the story line and plot was clear. However, I think that the shots and information given in the video could have been clearer. For example, when god receives the letter and reads it there is an over the shoulder shot that lets the audience read the letter themselves. But the writing isn’t clear, and the paper isn’t fully in shot so the audience could miss what it says, then missing a key piece of information. I thought that the costumes and characters worked a lot better than expected as we weren’t sure if we were going to get the costumes in time or not. Throughout the video you can clearly tell the characters apart making the story more clear and easier to understand.

I think that we should concentrate more during the lessons as this would allow us to get more work done in a shorter amount of time, allowing more time for filming etc. My group was easily distracted during the pre-production stages and couldn’t concentrate on their work. During pre-production we gave each member of the group an equal amount of paperwork to fill out, so we would all finish relatively close to one another. But due to distractions and talking some were finished before others, which means members were either doing a lot more work or not doing anything at all. I would also change the amount of shots we done. I would have taken multiple of the same shot every time we went out to shoot as this would give us more variety and options when it comes to editing the final piece.

The thing that I enjoyed the most was the pre-production. I enjoyed the pre-production the most as it allowed us to all brainstorm our ideas and express ourselves in many ways and bring our idea to life. I thought the whole process of thinking of an idea and developing it into the best bit of material it can be was fun and exciting.

There wasn’t really anything that I didn’t enjoy, other than the lessons that was not motivated to get work done. These lessons felt like a waste of time as we could easily have done most of the work or at least get a huge chunk out of the way, so we don’t have to worry about anymore.

When we watched all the final depict projects in class there was praised parts and parts that we received ideas for improvements for. Some examples of praise we received:

The comedy – the class all agreed that our film was very funny as it made everyone laugh at the parts, we intended them too.

The effects – the class said the effects we put in our film like the lighting bolts and clouds were used well as it clearly showed if the characters were in heaven or on earth.

The costumes – the class said that the costumes were very good as they showed a clear different between characters. For example, god’s costume clearly showed that it was him, the big white beard and hair, the long white robe with red parts and sandals.

Some aspects that could have been improved:

Our shots – the class all agreed that some shots were unnecessary or could have been done differently. They said that more variety could have helped.

Our audio – we were told that music could have improved our film and I completely agree. For example, when we are shown heaven it was silent, and you could hear all the little ambient noises that distracted the audience. The class said that Christian choir songs could have been good for those scenes.

Our plot – the class said that the plot was too big and complex to fit into a 90 second film. We could have made the idea simpler and that would have allowed us to make more sense of it.

Evaluation of Continuity Sequence

Mise-en-scene

Mise-en-scene is literally what you see on screen. i thought that we used mise-en-scene well as we thought strongly about what we put in frame and in the final product. We thought about what made sense and what didn't, so we took all of the unnecessary things such as things in the background out as this could have been a distraction from the main focus of the shot. However, i feel like we could have used this better by planning it out more in depth as we had some distractions in some of the frames. For example, you can see in this screenshot of the last shot you can see me and Charlie. we should have edited us out or done a closer shot so we are not in frame.

Lighting

The lighting is self explanatory, it is simply the type of lighting you use in a scene or shot to create an atmosphere or simply to make things visible. I think that our lighting was hard to mess up as it was so simple. We decided to put the video in black and white because of the theme, this didn't require any special lighting equipment, just the ambient lighting given to us.

High or Low Camera Angles

High or low camera angles are the angle in which you film a shot. We didn't use any high or low camera angles as we wanted to keep it simple, our film was very story driven. I feel like we could have used different camera angles to create effects and communicate a shot in more depth.

Different Shot Distances

Shot distances are the distances you stand away from the main focal point of a scene or shot. We used a few different shot distances in our film. For example, we use a long shot to communicate how lonely our character is. This creates a lonely atmosphere.

Camera Movement

Camera movement is self explanatory, it is simply the kind of movement the camera does in a shot. We didn't have many special camera movement in our film. we had a small continuous shot which the camera followed the me from a standing position to a kneeling position. We also had another small continuous shot after i trip Charlie over, I run to help her up and then the camera moves over so you can see whats in the box.

The Continuity System:

- 180 degree rule

There wasn't much communication between characters in our film. but we stuck with the rule when 2 guys walk by and give our main character a dirty look. we st the camera up behind their left shoulder so when they turn around it looks like they are looking at me from my point of view.

- Match Cuts and Actions

Our match cuts and actions were okay for the most part, there were only a few that were a little bit rough but they were okay for the most part. we could have improved this by taking multiple shots of the same scene.

- Eye Line Match Cuts

Our eye line match cuts were also good as we had a shoulder mount to help us with steadiness and the height of the angle.

- POV Shots

We only had 2 simple POV shots in our film and i think they both went well. There wasn't much room for error in our POV shots so they came out good, but i think that we could have taken multiple shots just in case there was a better on we could have used in our final product.

- Shot-Reverse Shot

This was probably the most noticeable continuity error we made in our film. I dont know how we missed this, but in our very last scene we reversed the footage to make the heart link perfectly. But in the background there is car that past when we shot it, so in a final scene there is a car reversing down the street very fast. We could have easily avoided this by watching and checking through our footage, this was a simple yet silly mistake

To conclude, i have learnt that you definitely need to check through your footage to ensure that there are no errors and it makes sense. Also, i have learnt that you need to shoot multiple of the same shot so you can decide which one looks better and you have a verity to choose from. I enjoyed the whole process of creating this short film, from planning to editing the final product. It has taught me team building and helped me develop skills i didn't know i had.

Still Image Connotations Task

 Strength

This picture depicts strength in many ways. Firstly, his posture is very intimidating and secondly the low angle shot makes him appear bigger and gives him higher authority.

















loneliness
This picture depicts loneliness in many ways. firstly, the long shot makes her look small and feeble and makes her appear vulnerable.

Energy
this picture depicts energy in many ways. The first thing you see is the dog running in the field. when you see how small the dog is from the long shot it makes you think about the dog running about.